Baby Boomers in focus for AdMental

We’re pleased to support the next instalment of AdMental, a night of thought-provoking fun presented by the Don Dunstan Foundation.

The popular event, this year hosted by media personality Ann Wills, will see young advertising creatives go head to head ‘Gruen’ style as they address an issue of our time – our ageing population.

This year’s special focus is on ageing well and will see our creative teams ponder burning questions such as:

  • How to we challenge Baby Boomers to stay connected beyond their working lives?
  • How do we prevent them from becoming socially isolated as they age?

Watch the two teams and their industry professional mentors pitch their creative solutions and enjoy the panel discussion featuring leading mental health experts and advertising industry judges. The audience will have their chance to vote for their favourite ad on the night.

AdMental will be held at the University of Adelaide’s Bonython Hall on Wednesday 17 April from 6.30-8.30pm. Book your tickets now.